The 44th Hong Kong Watch & Clock Fair and the 13th International Watch Fair came to a successful conclusion on September 6 at the Hong Kong Convention and Exhibition Center in September. As the world's second largest watch importer and exporter, this annual event attracted more than 650 exhibitors from 15 countries and regions. HANBORO, a Chinese luxury watch brand, made a stunning debut with the dual charms of “Precision Craftsmanship + Oriental Aesthetics”, and demonstrated to the world the brand's strong strength and potential for development through a series of timepieces integrating innovative technology and cultural heritage.

Since HANBORO was introduced into the Chinese market by Guangzhou Clock Gallery Watch Co., Ltd. in 2014, the brand has always adhered to the brand philosophy of “excellence and craftsmanship”, and is committed to combining the traditional Swiss watchmaking craftsmanship with modern design innovation. The brand traces its origins to the HANBORO watch factory established under the Geneva Alps in 1992, which has inherited the precision gene of a hundred years of watchmaking; at the same time, relying on the research and development strength of the production base in Guangzhou, it has realized the independent research and development and production of the core movement, which has formed a unique “East meets West” brand quality.

HANBORO focuses on three series of new products in this exhibition, which comprehensively cover the brand's technical strength and design ingenuity. Among them, the new models of the “Heritage Series” are equipped with the brand's self-developed minute repeater movement, which controls the timekeeping error within ±5 seconds per day by optimizing the gear transmission structure, reaching the high-end level in the industry. The movement adopts a special alloy for the balance spring, which has stronger anti-magnetic properties and temperature stability, fully reflecting the brand's accumulation in the field of precision manufacturing.

During the five-day exhibition, the HANBORO booth received more than 3,000 professional visitors, including overseas buyers from Europe, America, Southeast Asia and other places. The amount of intentional cooperation reached during the exhibition exceeded 8 million yuan, and agency agreements were signed with 5 international dealers, laying a foundation for the brand to further expand overseas markets.

The success of this Hong Kong campaign is not only the affirmation of HANBORO's past efforts, but also a new starting point for the brand to step into the global market. In the long river of time, the real work of craftsmanship will stand the test, and HANBORO, with its exquisite craftsmanship and innovative spirit, will write its own wonderful chapter on the map of the world's watch industry.